my views on copywriting

Inspire audience engagement through brevity:
a goal I remind myself of daily.

My content strategy matches the "personality" of the company while appropriately addressing its audience.

I specialize in producing copy for the branding presence of new products and companies as well as (re)defining existing branding programs. My writing is both intriguing and thoughtful because I excel at analyzing and culling down a large amount of data into a concise message, presenting it in a motivating manner.

I develop branding concepts for ads that appear in magazines, journals, B2B & B2C-facing Websites, digital ads, and social media posts. Actors have spoken my words when I served as scriptwriter and script supervisor for a client's educational videos. I also write for trade booths and their related sales materials; direct mail; press releases; out of home; and alternative advertising.

If you can build it, I'll compose for it.